The Conversion Operating System for home improvement.
One platform, configured for your business, that closes every place revenue is lost between enquiry and signed job. Not a CRM. Not a marketing tool. The operating system underneath both.
Four outcomes the Conversion Operating System delivers.
A Conversion Operating System isn't a CRM and it isn't a marketing tool. It's a single system that does four things in your business — visibly, measurably, and on a timeline you can plan against.
Revenue Recovery
Recover the dead money already sitting in your pipeline.
Un-chased quotes worth £40k+. Missed mobile calls. After-hours enquiries that the competitor across town picked up. We pull that revenue back into your business.
A Surrey installer recovered £28,400 in their first 60 days from quotes that had gone quiet 30+ days earlier.
Revenue Growth
More closed jobs from the same lead volume.
No extra ad spend. Same enquiries, but a measurable lift in the percentage that turn into signed contracts — because every enquiry is responded to fast, followed up properly, and chased to a decision.
KBB studios commonly see close rate move from ~22% to ~34% within four months of go-live.
No Wasted Marketing Spend
Every pound tracked from ad to deposit.
Source, campaign, keyword, landing page — all the way through to quote sent and job signed. You stop guessing which channel works. You compound the ones that do and turn off the ones that don't.
One client cut £4,200/mo of paid spend that was producing enquiries but no surveys, with zero impact on revenue.
Clarity, Predictability, Freedom
See the business clearly. Forecast it. Step away from it.
A single dashboard with the numbers an owner actually cares about — pipeline value, conversion rate, response time, cost per signed job. The end of guesswork, the start of a business that runs without you in it.
Owners typically reclaim 8–12 hours a week previously spent reconstructing pipeline from memory.
Five mechanisms. Each one a place revenue stops being lost.
LeadCentre OS isn't a feature list. It's the five systems an established home improvement business needs in order to convert the leads they already pay for.
Unified inbox
Phone, web form, WhatsApp, email, social DM and AI capture — every enquiry in one thread, attributed to source, response-timed.
Sales pipeline visibility
Every quote, survey and follow-up in one view. Stage, value, owner and last contact — visible at a glance, forecastable to the week.
Automated follow-up
Branded email and SMS sequences after every quote, missed call, no-show and stalled survey. Nothing relies on someone remembering.
Marketing attribution
Source-to-signed reporting. Cost per enquiry, cost per quote, cost per signed job — by channel, by campaign, by landing page.
Review automation
A request fires after every install. Reviews land on Google, your site and the platforms that drive future inbound — without a human having to chase.
Ten configurations, not a blank screen.
A new client logs in on day one to a platform already shaped to their business. This is what is in the box.
Stages, automations and statuses tuned to your sector — glazing, conservatories, KBB, shutters, energy or boilers.
Web form, phone, WhatsApp, email, social DM and AI capture — every enquiry in one thread.
Quote, follow-up, no-show, missed-call and review templates designed in your brand.
Sector-specific forms hosted on your site or as standalone capture pages, source-tagged.
Source-tagged inbound numbers with call recording and pre-call whisper for the team.
Two-way WhatsApp inside the same inbox — no separate phone, no missed messages.
A request fires after every install. Reviews land on Google, your site and aggregators.
After-hours capture, intent detection, FAQ deflection — tuned to your products and prices.
Cost per quote, cost per signed job, conversion by source — board-ready in two clicks.
Live training for the owner, sales team and surveyors. Recorded for future hires.
The platform is only as good as the team operating it.
Every install includes live training for the owner, the sales team and the surveyors — recorded for future hires — plus a 30-day post-go-live optimisation window where we sit alongside your team, watching real volume go through the system and tuning what needs tuning.
After that, you have a named point of contact, a monthly review with the numbers that matter, and a quarterly strategic session for owners who want it. No tickets, no portals, no waiting three days for an email back.
- Live owner, sales and surveyor training (recorded)
- 30-day post-go-live optimisation window
- Named account contact, not a ticket queue
- Monthly numbers review with the owner
- Day 1–20InstallScoping, configuration, training and go-live.
- Day 21–30Optimisation windowReal volume, real conversations, real tuning.
- Day 31–60First numbers reviewRecovery figures, attribution, pipeline forecast.
- Day 61–90Strategic sessionWhere to invest the recovered revenue next quarter.
Three stages. The upper two only exist on top of the platform.
Stage 01 is non-negotiable — it's how we build a business that's worth pouring traffic into. Stage 02 and Stage 03 layer on once the foundation is in place.
The Conversion Operating System. The platform that makes the rest possible. No client engages with us without this in place — because volume on top of a leaking process just compounds the loss.
Managed paid traffic — Meta, Google, sometimes TikTok — funnelled directly into your LeadCentre pipeline with full source-to-signed attribution. Only available once the OS is live.
A dedicated UK-based human team that picks up your enquiries, qualifies them and books surveys directly into your installer diaries. Reserved for clients with the OS dialled in and the volume to justify it.
We do not sell Marketing Assistant or Booking Assistant on their own. That's deliberate — not a pricing tactic. Volume without a Conversion Operating System underneath produces more dead money, not more revenue.
Anchored to your number — not ours.
We don't publish a price up front because the number only makes sense against what you stand to recover. So the first step is the 60-second Revenue Recovery Audit; the second is the Discovery Call where we agree the install and the monthly against your specific recovery figure.
Step 1: See your number. Step 2: We talk about it.
The Revenue Recovery Audit gives you a line-by-line read on the dead money sitting in your business — every leak, ranked by £, with the lever that closes it. Sixty seconds. Take it before the call; the conversation is more useful once we're both looking at the same numbers.
Setup, monthly and any bespoke configuration are scoped and agreed up front on the Discovery Call — anchored to what you've just seen is recoverable. Never a surprise, never a number in a vacuum.
The typical established home-improvement business recovers between £20,000 and £40,000 of monthly revenue inside the first 90 days of running LeadCentre OS. Six-figure annual recovery, sustained. Whether that's a fit for your specific shape is exactly what the Discovery Call works out.
Questions owners ask before they engage.
If yours isn't here, ask it on a Discovery Call. We'd rather give you a straight answer than have you guess.
Talk to us, or run the numbers first.
Both lead to the same conversation.
Book a 30-minute Discovery Call.
Owner-to-owner. We'll look at where revenue is currently being lost in your process and tell you straight whether a Conversion Operating System is a fit.
Run the Revenue Recovery Audit.
Eight inputs, three numbers back. The dead money sitting in your pipeline today, what it costs you in a year, and what's recoverable with a system in place.